What is flower farming really like?

I’m excited to share that the new documentary video series, which shares the honest and authentic story of what flower farming is really like, is now available to watch. The series, The Beautiful Pursuit, was created by Floret, a flower farm in Washington state. You can read about the background to the video series here.

The idea behind the series was to go beyond the way flower farming is often portrayed on social media and instead illustrate what it really takes to bring local flowers to our community. If you watch it, you will see some interview clips with me, as well as some video footage from Common Farm.

When you buy flowers from our farm, you’re not only receiving beautiful blooms—you’re also supporting a way of life that requires dedication, resilience, and an unwavering commitment to sustainability. This series shows why your support means so much to farms like ours.

The new documentary series is broken into three separate short films:

Chapter 1: Called By Flowers

In Chapter 1: Called by Flowers, you’ll hear from flower farmers, including myself, as we talk about how we got started flower farming. Our stories are all unique, but you’ll see that there are common themes—a desire to live intentionally, to work in harmony with nature, and to spread beauty and kindness through flowers. Look out for clips of Common Farm and me!

Chapter 2: Living The Dream

In Chapter 2: Living The Dream flower farmers talk about the gap between public perception and the daily realities of flower farming, sharing what we wish people understood about the true nature of our work. Can you spot Common Farm Flowers in the footage?

Chapter 3: Beauty Prevails

In Chapter 3: Beauty Prevails you’ll hear from flower farmers, as we talk about what drives us to get up each morning and begin again. While farming has its challenges and setbacks, it remains beautiful, in all senses of the word. Teacake has her few seconds of fame in this chapter!

You can watch the full series here.

Here are some fantastic statistics associated with the series, which you might like!

• 32 different farms represented

• 38 different farmers interviewed

• Over 60 hours of on-camera interviews

• Amount of times that the word “flower” is said in these interviews: 2,439 times

• Over 10,000 video clips reviewed

I would love to hear your thoughts and reflections on the series and on the topics covered in the three different chapters, whether you are a flower farmer yourself, growing for profit or pleasure or someone who loves to buy locally grown flowers. The clips are great conversation starters - and I would love to chat more on these topics!

Enormously grateful to the team at Floret for their vision and work on this project - it’s been an honour to be involved.

Georgie x